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OptimizationJanuary 8, 20267 min read

How to Compress Images for Web: Complete Guide

Large images slow down websites and hurt SEO. Learn how to reduce file sizes by 60-80% while maintaining visual quality.

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Compress images up to 80%. Free, instant, files never leave your browser.

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Why Image Compression Matters

Images are the biggest bandwidth consumers on most websites:

  • Page speed: Large images slow down load times
  • SEO: Google uses page speed as a ranking factor
  • User experience: Slow sites increase bounce rates
  • Bandwidth costs: Smaller files reduce hosting costs
  • Mobile users: Many visitors have slow connections

Industry Benchmark

Google recommends total page weight under 1.5MB for good Core Web Vitals. A single unoptimized photo can exceed this entire budget.

How Image Compression Works

Lossy Compression

Removes some image data to achieve smaller files. The quality loss is usually imperceptible at moderate settings (70-85% quality). Best for photographs.

Lossless Compression

Reduces file size without losing any data. Smaller reduction but perfect quality. Best for graphics, logos, and screenshots.

Step-by-Step Compression with Pictey

Step 1: Upload Images

Go to Pictey Image Compressor and upload your images. Supports JPG, PNG, and WebP.

Step 2: Review Compression

The tool automatically applies optimal compression. You'll see the original size, compressed size, and percentage saved.

Step 3: Download Optimized Images

Download individual images or all at once as a ZIP file. Original files remain unchanged.

Optimal Settings by Use Case

Use CaseFormatQualityMax Width
Hero imagesWebP/JPG80-85%1920px
Blog post imagesWebP/JPG75-80%1200px
ThumbnailsWebP/JPG70-75%400px
Icons/LogosPNG/SVGLosslessAs needed
E-commerce productsWebP/JPG85%1000px

Best Practices for Web Images

Resize before compressing

Don't upload 4000px images if you only display 800px. Resize first for maximum savings.

Use WebP format

WebP is 25-35% smaller than JPG with same quality. Use with JPG fallback.

Implement lazy loading

Load images only when they enter the viewport. Improves initial page load.

Serve responsive images

Use srcset to serve different sizes for different screen widths.

Format Selection Guide

JPG - Photos and Complex Images

Best for photographs with many colors and gradients. Good compression for photographic content.

PNG - Graphics with Transparency

Best for logos, icons, and graphics with text. Supports transparency. Larger files than JPG.

WebP - Modern Web Standard

Best of both worlds: good for photos AND graphics, supports transparency, smaller than JPG and PNG.

SVG - Vector Graphics

Perfect for logos and icons. Infinitely scalable, very small files. Not suitable for photos.

Common Compression Mistakes

Over-compression

Using quality below 60% creates visible artifacts. Test your images at full size before publishing.

Compressing Screenshots as JPG

JPG compression creates artifacts around text. Use PNG for screenshots and graphics with text.

Not Resizing First

Compressing a 4000x3000 image to display at 800x600 wastes bandwidth. Always resize to display dimensions first.

Privacy First

Pictey compresses images entirely in your browser. Your photos are never uploaded to any server.

Conclusion

Image compression is essential for web performance. With tools like Pictey, you can reduce file sizes by 60-80% while maintaining visual quality. Combined with proper sizing and modern formats like WebP, your website will load faster and rank better in search results.

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